In digital marketing, choosing the best cheap email marketing software is key for direct customer engagement. This guide highlights email marketing’s edge over social media, emphasizing list ownership. With many options out there, selecting suitable software can be daunting.

This guide aims to simplify this choice, offering insights for swift and informed decisions.

Understanding Different Business Needs

Different businesses, from solo bloggers to large-scale Fortune 500 companies, require tailored email marketing strategies. Whether it’s a personal blog or a multinational corporation, aligning the choice of the best cheap email marketing software with specific business needs is crucial for effective communication and marketing success.

Types of Emails and Corresponding Software Features

1. Transactional Emails: Essential for e-commerce and online courses, these emails include order confirmations and reminders. Key features in the best cheap email marketing software for transactional emails include automation and customization.
2. Content-Based Newsletters: Newsletters play a vital role in maintaining customer engagement. Look for software with robust content management and design flexibility.
3. Paid Newsletters: As paid subscriptions become more popular, choosing software that can handle subscription management and payment processing is essential.

Essential Email Marketing Features

• User-Friendly Interface: An intuitive interface is vital for efficient team collaboration and ease of use.
• Email Automation Tools: Automating email campaigns allows for personalized and timely communication.
• Segmentation Features: Segmenting your audience enhances the relevance and success of campaigns.
• Email Reporting and Analytics: Data-driven insights are key to refining marketing strategies.
• Compliance and Deliverability: Adherence to regulations and ensuring emails reach inboxes are critical.
• Integration Capabilities: The best cheap email marketing software should integrate seamlessly with other business tools.

Pricing and Budget Considerations

The best cheap email marketing software should offer cost-effective solutions without compromising on essential features. It’s important to evaluate the scalability of pricing plans and the value of free trials in making an informed choice.

Importance of Deliverability Rate

A high deliverability rate is a hallmark of effective email marketing software, ensuring emails land in the inbox rather than the spam folder. Comparing deliverability scores is a key factor in selecting the best cheap email marketing software.

Explore various options in the best cheap email marketing software and share your experiences to assist others in their decision-making journey.

What is the Best Cheap Email Marketing Software?

Choosing the best cheap email marketing software requires careful consideration of business needs, email types, essential features, budget, This guide serves as a roadmap to navigate these considerations efficiently.

Check out this brief comparison chart of the most affordable yet highly effective email marketing solutions available today!

Platform	Free Plan/Trial	Pricing	Top Feature	Ratings
Moosend	Yes (30-day trial)	$9/month for up to 500 subscribers	Advanced audience segmentation	★★★★☆
MailerLite	Yes	$10/month for up to 1,000 subscribers	Content optimization and targeting	★★★★☆
HubSpot	Yes	$20/month for 1,000 marketing contacts	All-in-one free CRM tool	★★★★☆
ActiveCampaign	14-day trial	$39/month for 1,000 subscribers	Automated journeys and event tracking	★★★★☆
Benchmark	Yes	$10/month for 500 contacts	Beginner-friendly with versatile email builder	★★★★☆
Cakemail	Yes	$8/month for up to 500 subscribers	Extensive template library	★★★★☆
SendPulse	Yes	$9/month for up to 500 subscribers	Affordable multi-channel marketing	★★★★☆
ConvertKit	Yes	$15/month for 15,000 emails	Excellent for team collaboration	★★★★☆
Mailjet	Yes	$19/month	“Perfect timing” email delivery feature	★★★★☆
GetResponse	Yes	$19/month	“Perfect timing” email delivery feature	★★★★☆
AWeber	Yes	$19/month for up to 500 subscribers	Robust autoresponders and customer service	★★★★☆
SendGrid	Yes	$15/month for up to 15,000 monthly emails	Email deliverability functionality	★★★★☆

1. Moosend

Top Feature: Automated Email Sequences: Personalize each subscriber’s journey effectively.

Best For: SMEs and Startups: Ideal for cost-effective, scalable email marketing solutions.

Moosend, a dynamic email marketing platform, excels in streamlining complex marketing campaigns. Renowned for being the best cheap email marketing software, it offers a user-friendly interface and advanced tools like real-time analytics.

This platform is ideal for crafting engaging, automated email campaigns, thanks to its intuitive drag-and-drop editor.

Best Features

1. Drag-and-Drop Email Editor: Create stunning emails effortlessly.
2. Real-Time Analytics: Track campaign performance instantly.
3. List Segmentation: Target audiences precisely.
4. Customizable Email Templates: Tailor emails to fit your brand.
5. A/B Testing: Optimize campaigns based on data.
6. Automated Workflows: Streamline email sequences.
7. Landing Page Builder: Design high-converting pages.
8. Integration Capabilities: Sync with other tools easily.

Cons

• Limited CRM Integration
• Basic Features in Free Plan
• Fewer Integration Options

User Experiences and Case Studies

Customers frequently applaud Moosend for its ease of use and detailed reporting, which enhance the effectiveness of their marketing campaigns. The platform’s robust analytics and user-friendly features facilitate a deep understanding of audience behaviors and preferences.

Pricing Plan and Subscription

• Free Plan: Access basic features, limited email sends.
• Pro Plan: Starts at $9/month, more features and email sends.
• Enterprise Plan: Custom pricing for high-volume needs, advanced features.

2. MailerLite

Top Feature: User-Friendly Interface: Simplifies email marketing for all users.

Best For: Content Creators and Bloggers: Perfect for engaging audiences effectively.

MailerLite stands out in the crowded field of best cheap email marketing software with its exceptional focus on user experience and simplicity, without compromising on functionality.

This platform shines with its intuitive design and easy-to-use tools, which make email marketing accessible for all, especially content creators and bloggers.

Its strength lies in the seamless integration of features like advanced segmentation and automated workflows, enabling users to send targeted messages and nurture leads effectively.

Best Features

1. Drag-and-Drop Editor: Easily create professional emails.
2. Advanced Segmentation: Target specific audience segments.
3. Email Automation: Streamline engagement with automatic emails.
4. Detailed Analytics: Track campaign success accurately.
5. Landing Page Builder: Design landing pages quickly.
6. Pop-up Customization: Create eye-catching pop-ups.
7. A/B Testing: Test and improve email effectiveness.
8. 24/7 Customer Support: Get help anytime.

Cons

• Limited Design Options
• Basic Free Plan Features
• Slower Interface on Mobile

User Experiences and Case Studies

Many users highlight MailerLite’s ease of use and effective campaign tools, which have notably enhanced their email marketing results. The platform’s user-friendly nature combined with robust analytics tools provides a comprehensive view of campaign impacts, guiding strategic decisions.

Pricing Plan and Subscription

• Free Plan: Up to 1,000 subscribers, limited features.
• Growing Business: Starts at $9/month, scales with subscribers.
• Advanced: Custom pricing, advanced features, dedicated support.

3. HubSpot

Top Feature: All-in-One CRM Platform: Integrates marketing, sales, and service seamlessly.

Best For: Growing Businesses and Enterprises: Ideal for scaling marketing and sales efforts.

HubSpot stands apart in the best cheap email marketing software category, offering an all-encompassing CRM solution that caters to all aspects of a business’s digital presence.

Known for its robust inbound marketing tools, HubSpot simplifies the creation of effective marketing strategies, from email campaigns to social media management.

HubSpot’s emphasis on automated marketing workflows and detailed analytics allows businesses to tailor their strategies based on real-time data, ensuring their marketing efforts are both effective and efficient.

Best Features

1. Comprehensive CRM: Centralize customer data and interactions.
2. Email Marketing Tools: Create and manage email campaigns.
3. Social Media Management: Schedule and track social posts.
4. Lead Generation Tools: Capture and nurture leads effectively.
5. Marketing Automation: Streamline marketing tasks.
6. Analytics and Reporting: Gain insights into campaign performance.
7. SEO and Content Strategy: Optimize website and content.
8. Customer Service Tools: Manage customer interactions efficiently.

Cons

• Higher Cost for Advanced Features
• Complexity for Small Businesses
• Limited Customization in Basic Plans

User Experiences and Case Studies

Users often praise HubSpot for its comprehensive CRM capabilities and efficient marketing tools, which significantly improve their business operations. The platform’s ability to provide detailed insights and easy-to-use tools is frequently highlighted in success stories and testimonials.

Pricing Plan and Subscription

• Free Tools: Basic CRM features, free forever.
• Starter Plan: Starts at $15/month, basic marketing tools.
• Professional Plan: From $800/month, advanced features.
• Enterprise Plan: From $3,600/month, complete suite of tools.

4. ActiveCampaign

Top Feature: Advanced Email Automation: Streamlines complex email campaigns efficiently.

Best For: E-commerce and Online Businesses: Perfect for personalized customer journeys.

ActiveCampaign stands out in the best cheap email marketing software arena with its sophisticated blend of email marketing, automation, and CRM capabilities.

This platform excels with its advanced email automation, allowing businesses to create highly personalized and efficient email campaigns.

The strength of ActiveCampaign lies in its ability to tailor customer experiences through powerful segmentation and behavioral-based email targeting. With a focus on enhancing customer experiences, ActiveCampaign integrates email marketing with CRM and sales automation, providing a unified platform for managing all customer interactions.

Best Features

1. Email Marketing: Craft personalized email campaigns.
2. Sales Automation: Automate sales processes.
3. CRM Integration: Manage customer data effectively.
4. Site Tracking: Monitor visitor behavior.
5. Messaging: Connect via SMS, email, or in-app.
6. Segmentation: Tailor messages to audience groups.
7. Lead Scoring: Prioritize leads based on engagement.
8. Analytics: Track campaign performance.

Cons

• Steep Learning Curve
• Higher Pricing for Advanced Features
• Limited Templates in Basic Plan

User Experiences and Case Studies

Customers often laud ActiveCampaign for its advanced email automation and effective CRM tools, which have significantly enhanced their marketing strategies. The platform’s ability to provide detailed insights and personalized customer experiences is a consistent theme in user testimonials.

Pricing Plan and Subscription

• Lite Plan: Starts at $29/month, basic features.
• Plus Plan: From $49/month, advanced marketing features.
• Professional Plan: From $149/month, CRM and machine learning.
• Enterprise Plan: $259 Custom pricing, ultimate customization and support.

5. Benchmark

Top Feature: Drag-and-Drop Email Builder: Effortlessly create professional emails.

Best For :Small Businesses and Freelancers: Tailored for straightforward, effective email campaigns.

Benchmark Email is a leading contender in the best cheap email marketing software category, known for its simplicity and effectiveness.

With its drag-and-drop email builder, creating visually appealing emails becomes a breeze, even for those with no technical expertise.

Benchmark’s focus on delivering quality customer engagement tools, combined with its easy-to-use email design features, makes it a valuable asset for businesses looking to engage their customers more effectively and grow their online presence.

Best Features

1. Email Templates: Wide variety of customizable designs.
2. List Management: Efficiently organize subscriber data.
3. Automation: Streamline repetitive tasks.
4. A/B Testing: Optimize email effectiveness.
5. Reporting and Analytics: Gain insights into campaign performance.
6. Drip Campaigns: Nurture leads over time.
7. Surveys and Polls: Gather valuable customer feedback.
8. Integrations: Connect with other business tools.

Cons

• Limited Advanced Features
• Basic Automation in Free Plan
• Slower Customer Support Response

User Experiences and Case Studies

Many users commend Benchmark for its automated email marketing capabilities and intuitive design, which have significantly improved their marketing strategies. The platform is often praised for its ability to provide detailed insights and ease of use, enhancing the overall user experience.

Pricing Plan and Subscription

• Free Plan: Basic features, up to 2,000 subscribers.
• Pro Plan: Starts at $13/month, advanced features and more subscribers.
• Enterprise Plan: Custom pricing for high-volume needs and tailored features.

6. Cakemail

Top Feature: Intuitive Email Design Tools: Create stunning emails with ease.

Best For: Small Businesses and Entrepreneurs: Simplifies email marketing for growing businesses.

As a standout in the best cheap email marketing software category, Cakemail offers a user-friendly platform that simplifies email marketing for small businesses and entrepreneurs.

Known for its intuitive email design tools, Cakemail makes it easy for users to create visually appealing and effective email campaigns.

Cakemail’s strengths include efficient list management and robust analytics, which allow users to track the success of their campaigns and make data-driven decisions.

Best Features

1. Email Templates: Wide range of customizable designs.
2. List Segmentation: Target specific audience groups.
3. Autoresponders: Automate follow-up emails.
4. Campaign Analytics: Track success and engagement.
5. A/B Testing: Optimize email campaigns.
6. Social Media Integration: Extend reach across platforms.
7. API Access: Integrate with other software.
8. Responsive Design: Ensure emails look great on all devices.

Cons

• Limited Integration Options
• Basic Automation Features
• Limited Customization in Free Plan

User Experiences and Case Studies

Users often highlight Cakemail’s intuitive email design tools and efficient list management, praising their contribution to successful email marketing campaigns. The platform’s ease of use and effectiveness in reaching the right audience are key points in user testimonials.

Pricing Plan and Subscription

• Free Plan: Up to 500 subscribers, basic features.
• Basic Plan: Starts at $9/month, more features and subscribers.
• Professional Plan: Custom pricing, advanced features, and support.

7. SendPulse

Top Feature: Multichannel Marketing Platform: Combines email, SMS, and chatbots.

Best For: Digital Marketers and E-commerce: Ideal for diverse, integrated marketing campaigns.

SendPulse sets itself apart in the best cheap email marketing software race with its unique multichannel marketing platform.

It excels in providing a holistic marketing solution that includes email, SMS, and chatbot services, all within a single platform.

This integration is SendPulse’s key strength, allowing businesses to engage with their audience across multiple channels seamlessly. With its advanced automation capabilities and user-friendly interface, SendPulse makes it easy to create and manage complex marketing campaigns.

Best Features

1. Automated Email Campaigns: Streamline email marketing efforts.
2. SMS Marketing: Reach customers directly on their phones.
3. Chatbot Builder: Engage users on popular messaging apps.
4. Web Push Notifications: Keep customers informed in real-time.
5. Subscription Forms: Grow your mailing list.
6. A/B Testing: Optimize your marketing messages.
7. Segmentation: Target specific audience groups.
8. Detailed Reporting: Analyze campaign performance.

Cons

• Limited Design Templates
• Complexity in Advanced Features
• Higher Cost for Larger Subscriber Lists

User Experiences and Case Studies

Customers frequently praise SendPulse for its advanced automation capabilities and holistic marketing solution, which have significantly improved their marketing strategies. The platform is often noted for its effectiveness in engaging customers across multiple channels.

Pricing Plan and Subscription

• Free Plan: Basic features, up to 500 subscribers.
• Standard Plan: Starts at $6.40/month, advanced features.
• Pro Plan: From $7.68/month, more automation options.
• Enterprise Plan: Custom pricing for extensive needs.

8. ConvertKit

Top Feature: Creator-Focused Email Marketing: Tailored tools for bloggers and creators.

Best For Bloggers and Online Creators: Ideal for building and engaging an audience.

ConvertKit emerges as a leader in the best cheap email marketing software segment, particularly for bloggers and online creators.

Its platform is celebrated for its creator-focused email marketing approach, offering specialized tools designed to meet the unique needs of content creators.

With ConvertKit, users gain access to a suite of features that streamline the process of growing and engaging their audience. The platform’s strength lies in its simple yet powerful automation and easy-to-use interface, which make managing email campaigns a breeze. effectively.

Best Features

1. Customizable Email Templates: Create branded emails easily.
2. Automation and Funnels: Efficiently manage subscriber journeys.
3. Landing Page Builder: Design attractive landing pages.
4. Subscriber Tagging: Segment audience based on behavior.
5. Commerce Tools: Sell products and subscriptions.
6. Email Sign-up Forms: Grow your subscriber list.
7. Integration Options: Connect with various apps.
8. Advanced Reporting: Track the success of campaigns.

Cons

• Higher Pricing Compared to Competitors
• Limited Template Designs
• Complex Features for Beginners

User Experiences and Case Studies

Many users praise ConvertKit for its simple yet powerful automation and its focus on building personal connections, which have significantly improved their engagement with audiences. The platform’s tailored approach for creators is a consistent highlight in user testimonials.

Pricing Plan and Subscription

• Free Plan: Up to 1,000 subscribers, basic features.
• Creator Plan: Starts at $29/month, advanced features.
• Creator Pro Plan: From $50/month, premium features and support.

9. Mailjet

Top Feature: Collaborative Email Design Tool: Streamline email creation with your team.

Best For: Teams and Agencies: Perfect for collaborative email campaign management.

Mailjet sets itself apart in the best cheap email marketing software market with its unique collaborative email design tool, making it ideal for teams and agencies.

This platform is designed to streamline the email creation process, allowing multiple team members to work together seamlessly.

Mailjet’s strength lies in its user-friendly interface and powerful email automation capabilities. It enables businesses to create, send, and monitor email campaigns with ease.

Best Features

1. Real-Time Collaboration: Work together on email designs.
2. Advanced Segmentation: Tailor messages to specific audiences.
3. A/B Testing: Optimize email campaigns.
4. Email Automation: Efficiently manage email sequences.
5. Detailed Analytics: Track campaign performance.
6. Transactional Emails: Enhance transactional communication.
7. API Access: Integrate with your existing tools.
8. Customizable Templates: Create professional emails quickly.

Cons

• Limited Template Options
• Basic Features in Free Plan
• Learning Curve for Advanced Features

User Experiences and Case Studies

Customers often commend Mailjet for its collaboration and scalability features, enhancing their team’s productivity in email marketing. The platform’s robust tools and user-friendly design are frequently highlighted in positive reviews.

Pricing Plan and Subscription

• Free Plan: Basic features, limited email sends.
• Essential Plan: Starts at $15/month, no daily sending limit.
• Premium Plan: From $25/month, advanced features and automation.
• Custom Plan: Tailored solutions for larger businesses.

10. GetResponse

Top Feature: Advanced Automation Workflows: Streamline complex marketing tasks effortlessly.

Best For: Small to Medium-Sized Businesses: Ideal for dynamic, growth-focused email marketing.

GetResponse distinguishes itself in the competitive best cheap email marketing software market with its advanced automation workflows, making it a favorite among small to medium-sized businesses.

This platform is known for its sophisticated yet user-friendly automation tools, which enable businesses to design and execute complex marketing strategies with ease.

The emphasis on enhancing customer engagement and maximizing marketing ROI with features like detailed analytics, customizable templates, and effective segmentation tools makes

Best Features

1. Email Marketing: Create and send compelling emails.
2. Automation Tools: Automate complex marketing sequences.
3. Landing Pages: Build and test high-converting pages.
4. Webinars: Host and integrate webinars in marketing.
5. Conversion Funnels: Manage entire sales funnels.
6. List Segmentation: Target specific audience segments.
7. Analytics: Detailed insights into campaign performance.
8. E-commerce Tools: Integrate with online stores.

Cons

• Limited Free Plan Features
• Complexity in Advanced Automation
• Additional Costs for Some Features

User Experiences and Case Studies

Customers often highlight GetResponse’s sophisticated yet user-friendly automation tools and its efficacy in enhancing customer engagement, contributing significantly to their marketing success. The platform’s comprehensive features and ease of use are recurring themes in user feedback.

Pricing Plan and Subscription

• Basic Plan: Starts at $15/month, essential features.
• Plus Plan: From $48/month, more automation and webinars.
• Professional Plan: From $98/month, advanced solutions.
• Max Plan: Custom pricing, exclusive features and support.

11. AWeber

Top Feature: Smart Designer: Create professional emails quickly and easily.

Best For: Small Businesses and Entrepreneurs: Perfect for effective, straightforward email marketing.

AWeber stands out in the best cheap email marketing software category with its innovative Smart Designer and a suite of other user-friendly features.

Tailored for small businesses and entrepreneurs, AWeber focuses on simplicity and effectiveness.

The platform’s Smart Designer simplifies email creation, allowing users to generate attractive, professional-looking emails in a matter of minutes. AWeber’s strengths include its robust automation tools, comprehensive reporting, and intuitive user interface, all of which contribute to efficient campaign management.

Best Features

1. Automated Email Campaigns: Streamline email marketing efforts.
2. Email Templates: Wide variety of customizable designs.
3. Segmentation: Personalize campaigns for different audience groups.
4. Reporting and Analytics: Detailed insights into email performance.
5. Landing Pages: Create custom landing pages easily.
6. Sign-up Forms: Grow your email list effectively.
7. Integrations: Seamless compatibility with other tools.
8. 24/7 Customer Support: Get help whenever needed.

Cons

• Limited Design Flexibility
• Basic Features in Free Plan
• Additional Cost for More Subscribers

User Experiences and Case Studies

Users often praise AWeber for its robust automation tools and personalized customer engagement strategies, which significantly boost their marketing efficiency. The platform’s ease of use and effectiveness in managing campaigns is a recurring highlight in customer testimonials.

Pricing Plan and Subscription

• Free Plan: Up to 500 subscribers, basic features.
• Pro Plan: Advanced features based on subscribers.

12. SendGrid

Top Feature: Scalable Transactional Email Delivery: Ensures reliable email delivery at scale.

Best For: Developers and Large Businesses: Ideal for handling high-volume email needs.

SendGrid has carved a niche in the best cheap email marketing software market, particularly for its scalable transactional email delivery services.

Catering primarily to developers and large businesses, SendGrid is distinguished by its robust infrastructure that ensures high deliverability rates for massive email volumes.

The platform’s advanced email delivery system is complemented by a suite of features designed to optimize email campaigns.SendGrid provides a seamless experience for managing transactional and marketing emails, making it a top choice for businesses that prioritize reliability and scalability in their email marketing efforts.

Best Features

1. Email API: Integrate email capabilities into applications.
2. SMTP Service: Easy setup for sending emails.
3. Deliverability Tools: Maximize email delivery rates.
4. Email Template Editor: Create custom emails quickly.
5. Dynamic Content: Personalize emails at scale.
6. Real-time Analytics: Monitor campaign performance.
7. ISP Monitoring: Ensure compliance with ISP standards.
8. Reputation Monitoring: Keep track of sender reputation.

Cons

• Complexity for Beginners
• Pricing Can Be High for Large Volumes
• Limited Features in Free Plan

User Experiences and Case Studies

Users often highlight SendGrid’s advanced email delivery system and reliable deliverability, which are crucial for managing large-scale email campaigns. The platform’s efficiency and scalability are frequently praised in customer testimonials.

Pricing Plan and Subscription

• Free Plan: Basic features, 100 emails/day.
• Essentials Plan: Starts at $19.95/month, 50,000 emails/month.
• Pro Plan: From $89.95/month, 100,000 emails/month.
• Premier Plan: Custom pricing for higher volumes.

How To Choose The Right Best Cheap Email Marketing Software  For Your Business

Selecting the right email marketing software, especially affordable options, is crucial for your business goals and budget. Start by defining your objectives, like managing subscribers or the type of emails you’ll send. Then, compare affordable email marketing tools to find one that suits your budget and needs.

Evaluating Design and Integration in Best Cheap Email Marketing Software 

When selecting best cheap email marketing software, assess email design features and template alignment with your brand. Also, check for seamless integration with your marketing tools, like CRM systems, for a unified strategy.

Choosing User-Friendly, Cost-Effective Email Marketing Software

Ensure the software is user-friendly and offers a free trial for team evaluation. The ideal for best cheap email marketing software should suit various business sizes and budgets, like Moosend, enabling cost-effective marketing solutions.

FAQs: Best Cheap Email Marketing Software

Q1: What are the key factors to consider when choosing the best cheap email marketing software?
A1: When selecting the best cheap email marketing software, consider factors like your specific marketing goals, budget, the software’s ease of integration with your existing tools (like CRM systems), the variety and quality of email templates it offers, and user-friendliness, especially if multiple team members will use it.

Q2: How important is email template design in choosing email marketing software?
A2: Email template design is crucial as it impacts the visual appeal and effectiveness of your campaigns. Look for software that offers a range of customizable templates that align with your brand’s aesthetic and can be easily adapted to different campaigns.

Q3: Can the best cheap email marketing software integrate seamlessly with other business tools?
A3: Yes, many affordable email marketing software options offer integration capabilities with other business tools, such as CRM systems. However, it’s important to check for native integrations or the availability of easy API connectivity to ensure seamless data flow and campaign management.

Q4: Is it necessary to try a free trial before purchasing email marketing software?
A4: Yes, a free trial is highly recommended. It allows you and your team to test the software’s features, assess its ease of use, and determine if it meets your business needs before making a financial commitment.

Q5: Are there affordable email marketing solutions suitable for all business sizes?
A5: Absolutely. The market offers a range of best cheap email marketing software that caters to businesses of all sizes, from small startups to large enterprises. These solutions provide scalability, ensuring that as your business grows, your email marketing efforts can grow with it without a significant increase in costs.